[Elsevier] Nanoinfluencer marketing: How message features affect credibility and behavioral intentions

rajpriyanka Post time 2024-5-17 15:12:56 | Show all posts |Read mode
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journal£ºJournal of Business Research

Authors£ºM.S. Balaji; Yangyang Jiang; Subhash Jha

Published date£º2021-11-

DOI£º10.1016/j.jbusres.2021.07.049

PDF link£ºhttps://www.sciencedirect.com/sc ... 148296321005415/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.jbusres.2021.07.049

Article Source£ºElsevier BV¡£


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Pippolesto Post time 2024-5-17 15:12:57 | Show all posts

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